Research Project

Mindful TravelResearch Project

Exploring how technology can support more sustainable and meaningful tourism choices. Help shape the future of travel by participating in this research.

Primary Research Question

How much can enhanced digital tracking and an integrated technology platform influence traveller behaviour towards more sustainable social, economic and environmental tourism practices?

Research Goals

Understanding barriers and opportunities in sustainable tourism decision-making

Community Input

Gathering insights from travellers and tourism operators across New Zealand

Innovation Focus

Designing tools that make sustainability information accessible and actionable

Global Impact

Contributing to broader conversations about responsible tourism practices

What We're Investigating

For Travellers:

  • How do you currently find and evaluate sustainable tourism options?
  • What information would help you make more sustainable choices?
  • What challenges do you face when trying to travel responsibly?

For Tourism Operators:

  • How do you communicate your sustainability efforts to potential guests?
  • What tools or resources would help showcase your environmental initiatives?
  • What are the barriers to pursuing sustainability certifications?

How You Can Participate

Your insights will directly inform the development of tools that support sustainable tourism. Choose the participation method that works best for you.

Traveller Survey

Share your experiences and preferences as a traveller (5-10 minutes)

Take the survey

Research Interview

Book a 60-minute conversation to share in-depth insights

Book an interview

Industry Questionnaire

Tourism operators: share your experiences and challenges (10-15 minutes)

Share industry insights

Register Interest

Stay updated on workshops, findings, and future opportunities

Get updates

Your Participation Matters

Your responses (surveys, interviews, or workshops) are treated as confidential. Any identifying details are anonymised and stored securely with restricted access. You can review, correct, or withdraw your data at any time, and choose whether to receive updates on findings.

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